LANSING, Mich., April 28, 2026 — Today, State Rep. Emily Dievendorf (D-Lansing) introduced their MiCALM legislation to regulate the volume of advertisements on video streaming services. The bill mandates an ad on a streaming service cannot be louder than the content being streamed. This would protect against blaring ads, and is especially important for individuals with hearing aids who may have connected to a device in order to hear. Services that do not comply would face a fine of up to $10,000 for each violation. This expands federal law, which currently only regulates ad volume on broadcast television, and is consistent with laws passed in other states.
After introducing the bill, Dievendorf released the following statement:
“As somebody who uses hearing aids, I know first-hand how irritating, frustrating and, frankly, how painful it is to be connected to a device at one volume, only to experience wildly differing volumes when advertisements play that can be ear-piercingly loud. Plus, who wants to be screamed at by advertisements? This bill is relevant to both the health of our hearing and to consumer protection. If a product is worth buying the consumer doesn’t need to be yelled at or manipulated toward making a purchase. I am proud to introduce this bill to expand on federal law and bring Michigan in line with what other states are doing. This is simple, straightforward legislation to protect all Michiganders.”
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